A new teen-focused range called Clean Start is to be introduced within the Dermalogica brand. Featuring eight products, including a skin wash, refreshing mist and masque, the products are intended to set an early foundation for intelligent skincare.
According to Dermalogica founder Jane Wurwand, Clean Start has been created to give young consumers an alternative to products already on the market “which is aspirational, desirable, hip and cool, yet safe and effective”.
Clean Start will launch with two treatments – Clean StartING and Breakout/FreakOut – in the UK, Canada and Australia in September. There will also be a website and a viral marketing campaign to support the launch.
Other global Dermalogica distributors will follow into 2010.
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